“The best questions to answer are the ones clients didn’t know they needed to ask.”
SELECTED CLIENT PORTFOLIO
Developed consumer alignment efficiencies to shorten the sales cycle, reduce marketing costs, and generate the highest LTV per consumer for partners.
Developed multi-national research program focused on how sports and fitness are perceived by different cultures.
Created a global strategic platform to reinvent the Cadillac brand.
Collected and analyzed consumer insights to guide new brand direction.
Developed positioning direction for introduction of 2013 Toyota Avalon.
Managed research and execution for denim fabric brand revival.
Created corporate brand strategy, architecture, and new brand platform including messaging, positioning, and brand design.
Managed and executed complete transformation of brand identity including logo, marketing materials, and promotional swag.
ADDITIONAL SELECTED CLIENTS
