Frank is an accomplished Director of Consumer Insights with extensive experience guiding data-driven strategy and illuminating consumer understanding across diverse industries. He provides end-to-end leadership for complex research initiatives, expertly deploying a wide array of qualitative and quantitative methodologies to translate findings into actionable strategies that drive significant business impact and foster client success.
Throughout his career, Frank has spearheaded consumer insights within major divisions of leading global technology corporations, focusing on digital platforms and online communities. In these roles, he delivered world-class research that directly influenced pivotal product development, marketing programs, and overarching business decisions on an international scale.
As a senior strategist at dynamic advertising agencies and specialized brand consultancies, Frank has been instrumental in crafting compelling brand narratives and strategic visions for a diverse portfolio of clients, including numerous internationally recognized Fortune 500 companies. His work involved leveraging comprehensive primary and syndicated research to unlock growth opportunities and enhance market positioning.
Furthermore, Frank has directed strategy and data analytics functions within high-growth national online marketplaces. He has a proven ability to manage and optimize substantial marketing investments by providing deep data analysis and critical insights that refine campaign effectiveness and accelerate business expansion.
Frank is deeply committed to uncovering the motivations that drive consumer behavior, transforming complex data and emerging trends into clear, actionable intelligence that empowers organizations to achieve their strategic objectives.
He holds an MBA from Northeastern University and a BS in Management Technology and Economics from Rensselaer Polytechnic Institute.