Director of Consumer Insights & Strategic Intelligence
Turning complex consumer behavior and data into actionable, high-impact business growth.
👋 About Frank
Frank is an accomplished Director of Consumer Insights who bridges the gap between raw data and human behavior. With deep expertise across tech, digital marketplaces, and brand strategy, he leads end-to-end research initiatives that shape major products, elevate brands, and drive bottom-line results.
🚀 What He Brings to the Table
- Global Tech Leadership 🌐 Spearheaded consumer insights for major divisions of global tech giants—delivering research across digital platforms and online communities that directly shaped international product roadmaps and go-to-market strategies.
- Brand & Creative Strategy 💡 Served as a senior strategist at top-tier ad agencies and brand consultancies, crafting powerful narratives and positioning strategies for Fortune 500 companies using comprehensive primary and syndicated research.
- Marketplace & Growth Analytics 📈 Directed strategy and data analytics functions for high-growth national digital marketplaces, optimizing multi-million-dollar marketing investments and sharpening campaign performance.
- End-to-End Methodological Expertise 🔬 Expert in qualitative and quantitative methodologies—distilling emerging market trends into clear, executive-ready intelligence.
🎓 Education
- MBA — Northeastern University 🎓
- BS in Management Technology & Economics — Rensselaer Polytechnic Institute (RPI) 🏛️