Director of Consumer Insights & Strategic Foresight

Architecting hardware and software roadmaps 6 months – 5 years out through predictive behavioral science.

Boston, MA francisco.a.salcie@gmail.com 732.216.7229 LinkedIn

10x Growth Scaling

8+ Matrixed Teams

4+ Global Markets

15y Insights Mastery

Strategic Capabilities

Strategic Foresight

Upstream product definition and roadmap architecture 6 months to 5 years out.

AI Methodology

Integration of advanced AI tools to accelerate research synthesis and depth.

Executive Consensus

Mobilizing stakeholders across complex organizations (Google, Meta, Hasbro).

Qual/Quant Arch

Global UX testing, international segmentation, and equity tracking.

Professional Experience

Meta Reality Labs

Strategic Insights Lead, Wearables (Contractor)

Sept 2025 – Current

Market Entry Strategy: Leading marketing research for emerging technology products across multiple global use cases and consumer types.
Cross-Functional Partnership: Partnering with marketing and business teams to drive impactful results for new product launches.
Portfolio Architecture: Utilizing primary and secondary research to define market sizing, audience definition, and expansion roadmaps.

Hasbro

Director, Consumer Insights, Action Brands

2024 – 2025

Global Portfolio Governance: Led insights for the industry’s largest action figure portfolio, looking out 6 months to 5 years at a time.
Strategic Learning Agendas: Oversaw annual business learning agendas tied to strategy and development milestones for global brands.
Go-To-Market Influence: Cultivated deep understanding of users and category brand health to influence innovation and planning.

Google

Global Consumer Insights Lead, Devices & Services

2020 – 2024

Roadmap Engineering: Shaped roadmaps for Smart Home, Wearables, and Pixel brands 6 months – 5 years out via actionable insights.
Matrix Influence: Identified positioning and hero features across a complex matrix organization of 8+ global teams.
Equity Tracking: Led and drove global user NPS and equity tracking to improve the next generation of products.

Logitech

Global Insights Lead, Gaming & Streaming

2019 – 2020

Executive Storytelling: Synthesized 3rd party data to present the "Voice of the Consumer" to global leadership at summits.
Market Expansion: Identified underserved gaming audiences, driving strategic support for products beyond "core" gamers.

Meta (Facebook Inc.)

Market Researcher

2018 – 2019

Strategic Roadmapping: Developed a long term insights roadmap with the flexibility to adapt to rapid product changes and requirements.
International Positioning: Designed and executed foundational qual/quant research across four countries and three distinct audiences.
Cross-Functional Impact: Built relationships across product, marketing, and creative teams to increase research impact.

Strategic Advisory Era

Director & Lead Strategist | T-3 · EverQuote · Protobrand

2009 – 2018

Hyper-Growth Scaling: Provided data mining insights to grow EverQuote client accounts by 10x over a 24-month period.
Enterprise Logistics: Managed international UX testing and interviews for UPS across multiple countries.
Product Commercialization: Led development of a proprietary SaaS survey platform from wireframe stage to licensing.
Media Spend: Executed multi-million media spend and e-commerce migration for LVMH (TAG Heuer).